Let’s Make This Your Yes Moment
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A down-to-earth space where brides feel comfortable, celebrated, and completely at home.
Finding your dress shouldn’t feel like another box to check. At Asher Lane, your appointment is designed to be fun, honest, and all about you. Whether you’re here with your best friends, your mom, or just your own big heart, it’s our goal to make sure your time in our boutique is one of the best memories of your wedding season.
Your “say yes” story starts here.
Visit Asher Lane Bridal
📍 Location
1700 Albert Broadfoot Street
Bonham, TX 75418
⏰ By Appointment Only
Tuesday – Friday | 10 AM – 6 PM
Saturday | 9 AM – 4 PM
Sunday | 12 PM – 4 PM
📞 Phone: 903-227-8501
📧 Email: info@asherlanebridal.com
**Cancellation Policy**
At Asher Lane Bridal, each appointment is thoughtfully reserved to ensure every bride receives a personalized and memorable experience. To respect the time of our stylists and other brides, we kindly ask that you cancel or reschedule your appointment at least 48 hours in advance.
Cancellations made less than 48 hours before your scheduled appointment or no-shows will incur a $50 fee.
We appreciate your understanding and cooperation, and we look forward to making your bridal experience unforgettable.
Our Brides Say It Best
Beautiful gowns, affordable prices, and such a comfortable atmosphere. I can’t imagine saying yes anywhere else!
EXCELLENT Based on 106 reviews Posted on Brienne HeathTrustindex verifies that the original source of the review is Google. HOLY COW!!!!!! What a FANTASTIC experience!! Ali, Kaitlin, and Melody were so authentic and PERSONABLE. They made sure that our bride had a fanominal experience and didn't forget about us who were there to support her! LOVE, LOVE, LOVE!!Posted on Brittney GregoryTrustindex verifies that the original source of the review is Google. I had the absolute best experience at Asher Lane! From the moment I walked in, the vibes were amazing—warm, welcoming, and so stylish. Ali was my helper and she was incredible. She listened to what I was looking for, made me feel so comfortable, and truly went above and beyond to help me find the perfect dress. I couldn’t have asked for a better experience. Highly recommend Asher Lane to any bride-to-be!🩷🩷Posted on Jennifer SmithTrustindex verifies that the original source of the review is Google. Wonderful one on one experience for my daughter. Melody took my baby girl who had no idea what kind of dress she'd like and helped her find THE one. I am so thankful for her help.Posted on Shelbi CallihanTrustindex verifies that the original source of the review is Google. So impressed! Staff and facility was phenomenal! We had a great time and saw many BEAUTIFUL dresses! Not far from Lamar County which was even better!Posted on Ashlyn CallihanTrustindex verifies that the original source of the review is Google. The staff made this experience perfect and helped me find the dress for me!!Posted on Rachel BTrustindex verifies that the original source of the review is Google. I don’t even know where to start—Melody and the Asher Lane Bridal team is absolutely incredible! They are informative, gracious, and truly invested in finding the dress of your dreams. From the second I walked in, they made me feel so comfortable and truly celebrated, like I was the only bride in the world. (Book VIP!!🥂) They weren’t just focused on helping me find my dream dress (which I did and I’m completely obsessed with!)—they were invested in me, my family, and my entire wedding journey. They asked about my vision, listened to every detail, and made my friends and family feel just as special and included as I did. Shopping for your wedding dress can feel overwhelming, but they turned it into one of the most memorable and joyful parts of my whole planning process. I’m so grateful for the care, excitement, and love they poured into my appointment and there after. If you’re a bride, trust me—you’ll not only find the dress of your dreams here, you’ll also find a team that feels like family, and so much more!Posted on Cassidy WardTrustindex verifies that the original source of the review is Google. Highly recommend Asher lane. I recently had a “VIP” appointment & it was everything I could’ve dreamed of. Melody picked out several dresses I loved. The appointment was very comfortable and special for everyone including guests. They stayed within budget & did not pressure us into a more expensive dress. I felt very listened to & made to feel like a very special bride to bePosted on Ally WoodruffTrustindex verifies that the original source of the review is Google. I had the absolute best experience here today with Aly the sales associate and my family! They have many wonderful options and unique dresses! 10/10 recommend coming here and having a VIP appointment!Posted on Grace HawthorneTrustindex verifies that the original source of the review is Google. The BEST bridal experience ever!! This was the first shop we went to find my dress and everything was perfect! Such a personable experience and she knew exactly which dresses to show me!! Never pushed me on purchasing or pushing my budget! Such a kind and genuine shop and a pleasure to work with finding my dream dress!! I heard about Asher Lane Bridal from friends who found their dress there and couldn’t have been more impressed! Beautiful selection of dresses and in all different price ranges too!!Posted on Mary GilbertTrustindex verifies that the original source of the review is Google. The best experience I could have hoped for… everything I ever dreamed of! Ali was the best and so so helpful. Their dresses are beautiful and they helped me find the perfect one!
Before You Book…
