WHERE unforgettable dresses MEET MEMORABLE MOMENTS.
A North Texas Bridal Boutique
Located in Bonham, Texas
A Little Texas Kept Secret
Our boutique isn’t crowded, stuffy, or pretentious. We take pride in creating highly personal experiences for every one of our brides.
We run on our word-of-mouth reputation for providing designer dresses in a beautiful and authentic space that goes beyond what you may have imagined or expected.
We’ve designed your bridal experience so that when you look back on your favorite wedding memories, your time spent in our shop is at the top of the list.
“This experience was beyond amazing! So laid back and comfortable. And the dress selections and prices were exceptional.”
01 //Book Your Appointment
We’re a by-appointment-only bridal shop so you get the undivided attention and support you deserve.
02 //Choose your experience
Pick the dress shopping experience that fits you best. Two options, the same commitment to you.
03 //take a peep at our shop
Meet our team, explore our boutique, and learn more about how we turn dress shopping into a memory you’ll treasure forever.
A Little Bit About Asher Lane Bridal
Around here, dress shopping sounds like laughter spilling out of the fitting room, tastes like sparkling champagne, and feels like the kind of place you can just be you.
It’s a mix of joyful squeals, happy tears, and the little moments you’ll remember forever.
Our boutique has grown from one simple idea. Give brides a place to find their dream dress, celebrate their love, and feel truly seen while doing it.
We’re all about affordable luxury, one-on-one attention, and making the whole experience fun. Because finding your dress should be a moment as monumental as walking down the aisle.
“Melody’s expertise and the variety of her collection made finding the perfect dress so fun. And there was absolutely no pressure to buy. Our shopping experience was such a sweet and special time that we will treasure for a lifetime.”
Take A Look At The Designers We Carry
Our carefully curated selection of designers that bring you beautiful & affordable wedding gowns for every bride.
AFFORDABLE GOWNS, unforgettable service.
We’re all about affordable luxury, one-on-one attention, and making the whole experience fun. Because finding your dress should be a moment as monumental as walking down the aisle.
Where Timeless Gowns Meet Mindful Fashion
THE RESERVE
Preloved gowns waiting for new love.
When you purchase a new dress from us, you will have the option to participate in our gown consignment program, giving your gown a second life and helping another bride experience the same butterflies, happy tears, and magic you did on your big day.
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Are you an Asher Lane Bride?!
We’d love to hear from you. Tell us about your experience with ALB and share your love story so we can share with others! Who knows your story may inspire someone.