The Asher Lane Experience
YOU BRING your people WE'LL BRING THE TISSUES (& the champagne)
The only bridal experience in North Texas offering a big city feel and small town charm for a day you’ll never forget.
Let's make your dress shopping experience a story worth telling.
There are the big box stores with crowded fitting rooms, rushed appointments, and dresses that all feel the same.
And then there’s the luxury boutiques. Stuffy, stressful, and with price tags that make you question serving raman noodles to your guests.
And then there’s us. Here to offer you affordable designer wedding gowns, expert guidance, and a wedding dress experience you’ll smile just thinking about for years and years.
“I was pampered from the moment we walked in the door until my party and I left! It’s hard to compare any other bridal shop to Asher Lane, the dresses are so unique and timeless!”
Choose between two by appointment only shopping experiences
The VIP Experience
The VIP Experience includes:
- 2 hours of uninterrupted shopping
- Up to 8 guests
- A bridal robe or veil, as a free gift
- 2 stylists ready to offer expert support and guidance
- A charcuterie and sweet board for snacking
- Champagne for sipping
An intimate dress shopping experience designed for you and your favorite people to laugh, cry, (take questionable selfies) and really enjoy this moment.
The Semi-Private Experience includes:
- 1.5 hours of un-rushed, no-pressure shopping
- Up to 4 guests
- 1 dedicated stylist offering expert guidance and support
- Champagne for toasting and celebrating
A personal dress shopping experience made for the memories you and your closest people will cherish forever.
The Semi-Private Experience
Real brides wearing dresses found right here.
Are you an Asher Lane Bride?!
We’d love to hear from you. Tell us about your experience with ALB and share your love story so we can share with others! Who knows your story may inspire someone.
Find Your Affordable Designer Wedding Gown
Visit Our North Texas Bridal Shop
About 45 minutes from Dallas, tucked into the charming town of Bonham, Texas, our boutique is everything a bridal shop should be. We built it from scratch to be light-filled, modern, and clean. It’s big enough for a dramatic twirl or two and intimate enough that it never feels overwhelming.
We built this space with your memories in mind. And we’re here to make sure you leave confident you’ve found the gown that feels completely right, without any pressure or compromise.
Where Timeless Gowns Meet Mindful Fashion
THE RESERVE
Preloved gowns waiting for new love.
When you purchase a new dress from us, you will have the option to participate in our gown consignment program, giving your gown a second life and helping another bride experience the same butterflies, happy tears, and magic you did on your big day.
Our Most Frequently Asked Questions
Yes, we are by appointment only. Choose between our VIP Experience or Semi-Private Experience to make sure you have a dedicated suite and stylist all to yourself. If you need a later appointment, we’re happy to accommodate after-hours appointments.
What should I wear to my appointment?
We suggest coming with hair and makeup done, so you can truly visualize yourself on your big day. Wear nude seamless panties, bring nipple covers or stickies if you want. All our dresses are constructed to support you on your big day, so no special bra should be needed at your appointment or on your wedding day.
Who should I bring with me to my appointment?
Bring who you trust to support you and not stress you out. This time is for you to have fun and get the wedding dress experience with your family/friends you want to be there with you! For our semi-private suites, you can bring up to 4 guests. Our VIP Experience allows for up to 8 guests.
Every bride is different, but we recommend starting 8–10 months before your wedding. This gives plenty of time for alterations and bridal portraits. Our hand-crafted gowns typically take 4–5 months to arrive. Rush orders are available for some designers (fees may apply).
What if I need a dress sooner?
No worries! We carry in-stock options, 8-week ship gowns, and most designers offer rush options. We’ll help you find a solution that works for your timeline.
What if the gown I want from your designer isn’t in store?
We carry a curated selection of each designer’s gowns, but can sometimes get specific dresses loaned in for your appointment. Give us a call to see what’s possible!
Please cancel or reschedule at least 48 hours in advance to avoid a $50 fee.
Our Instagram @asherlanebridalshop is the best place to browse our collection. Check out our wedding dress highlights for inspiration. You can also navigate to our designers page to explore who we carry and flip through our Lookbook to view dresses by price and category.
Our gowns start around $1,200 and go up to $6,000 for couture pieces. We also offer sample dresses starting at $500, sold as-is.
What designers do you carry?
We’re proud to carry:
- Madi Lane Bridal
- Evie Young Bridal
- Colby John Bridal
- Jeune Bridal
- Serene Bridal
- Uncommon, our signature line
- The Reserve—our collection of pre-loved dresses
We offer a wide variety of affordable designer wedding gowns. Check out our designers page for more details and links to their full collections.
Our typical in-stock dress sizes are 8, 12, and 16, but we have fitting tools and loaner programs to help you try on a wider range with more plus size options coming soon.
Our typical in-stock dress sizes are 8, 12, and 16, but we have fitting tools and loaner programs to help you try on a wider range with more plus size options coming soon.
Do you offer in-house alterations?
No, but we provide a list of trusted alteration recommendations from past brides. You can choose the best fit for your budget and needs.